Is the current era of globalization, in which social media plays a major role in the lifestyle that is the data source tools in connection with each other and others. This is a research object to find out about the priority of social media as a distribution channel for Thailand's agricultural products. In this agricultural research, extension, and rice, which is a black cross breed of paddy rice for a dark purple is a combination of jasmine fragrant rice in Thailand and/ Fragrant rice 105. the very high nutrition rice with Berry and very fragrant. The items that remain in the growth of the product cycle. The problem for black products of domestic rice, Thailand is extension, the production and the distribution channel. This study confirmed that social media is an alternative distribution channel for a product that is not an item that is mass production. This would be a good example for other products. In the local market to choose the distribution channel.
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