A recent survey conducted on busine

A recent survey conducted on business managers in the UK has revealed that certain regional accents can be “bad for business”. Professor Khalid Aziz, a specialist in communication for executives and high fliers, carried out the survey to gauge the degree to which prejudices against accents exists. He discovered that non-English accents are more conducive to commercial success in Britain. Speakers with an American, Scottish, Indian or Asian accent, be it in a live presentation or in television commercials, are preferred to speakers with even the slightest twang of a regional variation. Professor Aziz asserts: “Although it may not be politically correct to believe that accents matter nowadays, it is very apparent from our research that popular prejudices still exist.”

According to the survey, business people with Indian or Asian accents are considered to be more diligent, trustworthy and reliable than speakers with American or British accents. Professor Aziz reported that only 24 percent of the executives he questioned regarded speakers with accents from the British cities of Liverpool, Birmingham, Manchester and Newcastle as being hardworking. He asserted that people with these accents “will face prejudice in business”. His conclusion was that: “If you want to get ahead in business and don’t speak the Queen’s English, it is better to sound as if you are from America, Europe, India or…Scotland than from any English region.” He added: “The key is to avoid using localized vocabulary, which others may not recognize.”

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A recent survey conducted on business managers in the UK has revealed that certain regional accents can be "bad for business". Professor Khalid Aziz, a specialist in communication for executives and high fliers, carried out the survey to gauge the degree to which prejudices against accents exists. He discovered that non-English accents are more conducive to commercial success in Britain. Speakers with an American, Scottish, Indian or Asian accent, be it in a live presentation or in television commercials, are preferred to speakers with even the slightest twang of a regional variation. Professor Aziz asserts: "Although it May Not be Politically Correct to Believe that Accents Matter Nowadays, it is very apparent from our Research that popular Prejudices Still exist." According to The Survey, business People with Indian or Asian Accents are considered to be more. diligent, trustworthy and reliable than speakers with American or British accents. Professor Aziz reported that only 24 percent of the executives he questioned regarded speakers with accents from the British cities of Liverpool, Birmingham, Manchester and Newcastle as being hardworking. He asserted that people with these accents "will face prejudice in business". His conclusion was that: "If you want to get ahead in business and do not speak the Queen's English, it is better to sound as if you are from America, Europe, India or ... Scotland than from any English region." He added. : "The key is to avoid using localized vocabulary, which others may not recognize.".