IKEA is held International product designed house And sold with furniture such as beds, chairs, tables, appliances. And home accessories Founded in 1943 in Älmhult Sweden IKEA is the world's largest furniture dealer in fiscal 2014 the company generated global revenues exceeding 29 billion euros, with a significant competitive advantage IKEA either a thorough knowledge about the customer. Companies understand the factors that influence customers to buy in the store. And continue to pose practical decision, and therefore has become one of the most beloved around the world, IKEA low prices and range of products. This variety is available in all IKEA stores, and customers can order online through the IKEA web site designed to introduce a new product designed to look stylish in the eyes of the customer at all times. All products are designed for ease of transport and assembly, the company offers the widest range of products and a positive shopping experience. All of these factors are in line with customer requirements. And necessary, and that results in higher sales does not have extensive knowledge and practices such customers to benefit from the knowledge that IKEA is able to out-compete its current rivals. IKEA's vision to create a better life for everyone, this is achieved by offering a wide range of decorations. Interior decoration products at the lowest prices so that most people can afford it,
this population and psychographics. IKEA's prospects include, but are not limited to the age group of 18-34 and 35-49 years old, but mostly unisex mix of college or graduate after age people generally live in urban areas. College and City The students, aged around America is a young professional adults. Range anywhere from $ 15,000 $ 50,000 and they tend to allocate this money to improve their computer, PDA and mobile phone, so t listeners often include card technology during the trip abroad is risky and way of life. This may cause frequent, sudden move Perhaps from the apartment the apartment. Or it can be upgraded from a new apartment, condo or small house. Effect of life, making them the first furniture shop.
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