Thus, the use of information or the media to publicize the need to understand the characteristics of each type of media or tools. Advantages disadvantages, including the suitability of the target group.
Therefore, the information or the media to publicize the need to understand the characteristics of each media type or the pros and cons as well as the appropriateness of the target group.
So the information or media in the public relations need to understand the nature of the tools or each type of media. The pros and cons. The suitability of the target.