To learn about who is likely to be the target customers to find out the mass of information. To the group to buy or use the product the user competitor products. They do not use the item.
To learn about who is likely to be the target customers will find the overall customer information. In order to find a group to buy or use the product, users competitors who do not use the product.
Study about who is likely to be the target customers will find the customer information overall. In order to practically to purchase or use the products. Product user, competitors, who does not use the product.