Public relations organization caused crisis Relations during the crisis occurs, it is very important because of the need to have a rapid-reaction and correct and timely. Because many times, the incident can create impact the reputation of the organization. Speedy WaSP (2554) said that when the development of the crisis was quickly allow timely. The crisis plan is you're up to PR in solving crisis, which if you look to the Organization to fly and so are Thailand crisis affecting the organization.From the event of the accident flight to skid out TG679 runways at suvarnabhumi airport. In the past, so this kind of crisis management will initially be available to. Back out or painted logo of airlines to not know is ... where is the airline how to cover news of accidents. Damage will occur to the airlines, but in the current era of Social Media, many people have a Smartphone on the cover, so it will not be possible. If so, how quickly will be out back, however, because when the event occurred. People who saw the event just to be able to save the picture. events that occur at that time immediately. This event shows that the solution to the problem in the past is not available in the current era of Social Network to communicate because even Back out of the logo is subject to the regulations, but many times people might not know the intent, in direct sunlight,Prevailing misconception that the organization wanted to obscure the story occurs. Cause criticism and impact your reputation. So when the event occurs, the on error statement and therefore fact Base to make up facts and to prevent distortion of the data, as well as to solve the problem in a systematic way, and fast.From the above it can be seen that flying is Thailand, with a focus on enterprise visibility, Judith all PR people inside the Organization, recognized the goals and to create an understanding of the story goes in the same direction. Communication is done through sample Thai Sphere is communicating with someone inside the Organization and communicating with people outside the organization via a Web site and Social Media because it is fast and simple to communicate with people outside the Organization, and get the rum comes quickly.Delivers, including the dissemination of information through the Traditional Media that are still effective. in addition, Thailand is also flying one organization with a focus on relations in crisis, in which up to now seen as organizations with problem solving and management.Quickly, the Organization has a strong public relations and as a system, it can cause organizations to distribute news and information across to include communication to bring out the most interesting and, as a result, to maintain the reputation and image of the enterprise as well, too.
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