Of AP Honda Co., Ltd. is a leading sales performance management. And will serve on the car automotive brand Honda in Thailand today, with the market continuing popularity of AT Honda foresees continuous development. Little and Security Studies has released a new pattern. The traffic pattern has Negra advanced CMYK at the highest clarity on the car as innovative new innovations first used in motor vehicles will drugs. The striking contrast in both color and come with summer training is divided into three lifestyle include
1. Honda Scoopy I -Active Boy-Monkey Do!
To feel the atmosphere of Hawaii Graphic "Thanks Mike. "Me Ya couple of beaches to choose from three colors - white, black, white - blue, red and black
2. Honda Scoopy I Vivid Me- Sassy Jeans!
For those who prefer the line of striped jeans. The characteristic lines are available in four distinctive color is pink - black, blue - black, white - pink, and blue - pink
3. Scoopy I Prestige Guy- Cool Gangsta!
highlight the premium American. Check with luxury graphic Featuring a chrome around the fan is available in three color - black, gray, white - gray, red and gray -
S. p. Honda. Began distributing New Honda copy Scoop Ice Aloha Lisa popular since 15 May 2556 with prices starting at 45,800 baht approximately
personality of the brand company profile
is the brand's reach adolescent age range. 18-25 years, approximately favorite style with dazzling colors. Track Grand composing a Japanese car. Do not focus too much on the part of the engine. Driving easy
analysis of strengths, weaknesses, opportunities and threats (SWOT Analysis)
strengths. (Strength)
- brand credibility in the eyes. Target
- style and the design has been popular
- its separate parts. To want to be furnished only if the product is damaged section. You can change only the services needed
- Innovative Injection vulnerability. (Weakness) - not suitable for customers who have a passion for engines chance. Opportunity for public to pay particular attention to fuel economy. And environmental friendliness - agility. The automotive vehicle will be a compact vehicle. For ease of driving - cutting-edge technology. Provides product information The target audience quickly and conveniently obstacles. (Threat) - motorcycles, bicycles market. That means there is growing increasingly competitive market - small shops in the car without specialized knowledge should include the injection system - the values are changing all the time - Thailand has no roads. Running exclusively for motorcycles
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