In addition, Amazon also provides that nothing in the general bookstore, such as all books, book ratings. Reviews of books and other services that help customers create customer loyalty towards the company, such as gift wrapping and sending electronic greeting cards. Guide books to the customer by the company to the customer's attention to information compared with a group of clients who are. Similar interests and then use the results of such comparisons suggest books that match the tastes of customers, which helped increase sales. In addition, the company also provides customer can select books they would like to receive as gifts from other people in the various Festival (Wish List), which is one of the marketing strategy. To create a fast and convenient to buy a book, you can search for books from a list of books, authors or keywords (Key Word) related fields. In addition, the company also developed the system, called 1-Click, which makes it possible to order the Buy-Buying an item by clicking once before using such technology, customers will need to register to use the service, and create a personal account, by providing the necessary details such as the place where the delivery recipient. The method of payment. How to send items and other information. After that, it only identifies the recipient and orders only. In the event that a customer wants to send a gift to others, and know only the e-mail address of the recipient, the customer can continue to use the service, the company will contact the 1-Click by the recipient to the recipient address.
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