การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่

การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อศึกษาเปรียบเทียบความแตกต่างของการรับรู้เกี่ยวกับความสำคัญของส่วนประสมทางการตลาดต่อการตัดสินใจซื้ออาหารตามสั่ง (SMEs ร้านอาหารตามสั่ง) ในจังหวัดพิษณุโลก ระหว่างผู้บริโภคที่เคยซื้อและไม่เคยซื้อ เพื่อศึกษาเปรียบเทียบความแตกต่างของการรับรู้เกี่ยวกับความสำคัญของส่วนประสมทางการตลาดต่อการตัดสินใจซื้ออาหารตามสั่ง (SMEs ร้านอาหารตามสั่ง) ในจังหวัดพิษณุโลก ระหว่างผู้บริโภคที่เคยซื้อและผู้ประกอบการ เพื่อศึกษาเปรียบเทียบความแตกต่างของการรับรู้เกี่ยวกับความสำคัญของส่วนประสมทางการตลาดต่อการตัดสินใจซื้ออาหารตามสั่ง (SMEs ร้านอาหารตามสั่ง) ในจังหวัดพิษณุโลก ระหว่างผู้บริโภคที่ไม่เคยซื้อและผู้ประกอบการ
กลุ่มตัวอย่างที่ใช้ในการศึกษา คือ ผู้บริโภคและผู้ประกอบกาบริเวณรอบมหาวิทยาลัยนเรศวร รัศมี 5กิโลเมตร กลุ่มตัวอย่างเหล่านี้ได้จากการใช้วิธีเลือกแบบเจาะจง (Purposive Selection) และการสุ่มตัวอย่างแบบโควต้า (Quata Sampling) โดยแบ่งสัดส่วนของกลุ่มตัวอย่างเป็น 1:1:1 ดังนี้
1. ผู้บริโภคที่เคยซื้ออาหารตามสั่ง 50 คน
2. ผู้บริโภคที่ไม่เคยซื้ออาหารตามสั่ง 50 คน
3. ผู้ประกอบการร้านอาหารตามสั่ง 50 คน (จาก 50 ร้านค้า)
วิเคราะห์ข้อมูลโดยการวิเคราะห์สำเร็จรูป SPSS วิธีการทางสถิติที่ใช้ ได้แก่
สถิติบรรยาย (Descriptive Statistics) ได้แก่ ค่าเฉลี่ย (Mean) ส่วนเบี่ยงเบนมาตรฐาน (Standard deviation) ร้อยละ (Percentage) และความถี่ (Frequency) เพื่อบรรยายลักษณะทางประชากรและลักษณะทั่วไปเกี่ยวกับพฤติกรรมการเลือกซื้อของผู้บริโภค
การวิเคราะห์ความแปรปรวน (ANOVA) เพื่อทดสอบความแตกต่างของค่าเฉลี่ยกลุ่มตัวอย่าง เพื่อเปรียบเทียบความแตกต่างระหว่างกลุ่มโดยกำหนด p

ผลลัพธ์ (อังกฤษ) 1:

This research aims to study the comparative difference of perception about the importance of the composition of the market following a decision to buy a la carte (SMEs an a la carte restaurant) In the Phitsanulok province between consumers ever buy and never buy. For a comparative study of the difference of perception about the importance of the composition of the market following a decision to buy a la carte (SMEs an a la carte restaurant) In the Phitsanulok province between consumers ever buy, and entrepreneurs. For a comparative study of the difference of perception about the importance of the composition of the market following a decision to buy a la carte (SMEs an a la carte restaurant) In the Phitsanulok province between consumers who have never bought and entrepreneurs.Samples used in the study is that consumers and entrepreneurs check around the naresuan University. A radius of 5 km. These samples are from a specific selection method (Purposive Selection) and a quota sampling (Sampling Quata) by dividing the proportion of samples is 1: 1: 1, as follows:1. a consumer ever purchases of a la carte 50 people.2. consumers who have never bought a la carte 50 people.3.50 a la carte restaurant entrepreneur who (from 50 stores)Analyze data by analyzing the SPSS statistical method was used: Lecture statistics (Descriptive Statistics), i.e. the average (Mean) and standard deviation (Standard deviation) percent (Percentage), and frequency (Frequency) to describe the demographic characteristics and General characteristics about the buying habits of consumers.Analysis of variance (ANOVA) to test the difference of average samples to compare the differences between groups by defining < p 0.05.The results showed that The population of the samples from the education consumers ever buy a la carte 50 people. Restaurant service users, mainly female, aged 21-25 years, mainly in the professional line level (and the company's high). Most career trading/personal business and lower average revenue per month 10, 000 baht. The amount that is more than 40 baht per trip. The population of samples from consumer education to never buy a la carte 50 people.Restaurant service users, mainly female, age 26-30 years. The majority of undergraduate level mainly career student and average income per month is less than 10, 000 baht. The amount that is more than 40 baht per trip. The population of the samples from the restaurant entrepreneur education based on the order of 50 people.Restaurant service is largely a male age 26-30 years. The majority are in the higher level Bachelor's degree career mainly trading/business and private revenue on average per month is less than 10, 000 baht. The amount that is more than 40 baht per trip. Composition relationships marketing to decide to buy a la carte (SMEs an a la carte restaurant) In the Phitsanulok province between consumers ever buy and never buy. There is a difference. The study found that the test results, the relationship between the best composition of the market towards a decision to buy a la carte (SMEs an a la carte restaurant) In the Phitsanulok province between consumers ever buy and never buy. By One-Way ANOVA showed up with less than 0.002 Sig 0.05, which means the best composition of the market towards a decision to buy a la carte (SMEs an a la carte restaurant) In the Phitsanulok province between consumers ever buy and never buy. There are differences, which accepts the hypothesis.Composition relationships marketing to decide to buy a la carte (SMEs an a la carte restaurant) In the Phitsanulok province between consumers ever buy, and entrepreneurs. There is a difference. The study found that the relationship between the best composition of the market towards a decision to buy a la carte (SMEs an a la carte restaurant) In the Phitsanulok province between consumers and entrepreneurs have been purchased by One-Way ANOVA showed that there is more than equal to 0.05 0.158 Sig, which means the best composition of the market towards a decision to buy a la carte (SMEs an a la carte restaurant) In the Phitsanulok province between consumers and entrepreneurs have no different technical and thotmomtithan.

ผลลัพธ์ (อังกฤษ) 2:

This research aims To compare the difference of awareness about the importance of the marketing mix, the decision to purchase a la carte (SMEs carte restaurant) in Thailand. Among consumers who have purchased and never buy. To compare the difference of awareness about the importance of the marketing mix, the decision to purchase a la carte (SMEs carte restaurant) in Thailand. Among consumers who have purchased and entrepreneurs. To compare the difference of awareness about the importance of the marketing mix, the decision to purchase a la carte (SMEs carte restaurant) in Thailand. Among consumers who have never bought and operators of
samples used in the study is that consumers and operators check the area around the campus 5 km radius of this group by using sampling (Purposive Selection) and. sampling quotas (Quata Sampling) divided by the sample proportion is 1: 1: 1 as follows
: 1. Consumers who have purchased a la carte 50
2. Consumers who have never purchased a la carte 50
3.. a la carte restaurant, 50 people (from 50 stores)
and analyzed by analysis package SPSS statistical methods used. Including
descriptive statistics (Descriptive Statistics) were mean (Mean), standard deviation (Standard deviation) percentage (Percentage) and frequency (Frequency) to describe the demographic characteristics and general information about buying behavior of consumers
analysis. of variance (ANOVA) to test the difference of the average sample. To compare differences between groups by the deadline. p <0.05 The results showed that the demographic of the sample. A study of consumers who have purchased a la carte 50 users included. Most were female, aged 21 - 25 years, mainly in the professional line. (Diploma. And up.) Most of the trade / business. Income of less than 10,000 baht per month, the amount spent per time more than 40 baht demographic of the sample. A study of consumers who have never purchased a la carte 50 users included. Most were female, aged 26-30 years, mainly at the undergraduate level. Most occupations student / student. Income of less than 10,000 baht per month, the amount spent per time more than 40 baht demographic of the sample. Of education entrepreneurs carte restaurant 50 people who use the service restaurant. Most were male, aged 26-30 years, mainly at the postgraduate level. Most of the trade / business. Income of less than 10,000 baht per month, the amount spent per time more than 40 baht relationship marketing mix, the decision to purchase a la carte (SMEs carte restaurant) in Thailand. Among consumers who have purchased and never buy. Is different from the study. Test the relationship between the marketing mix, the decision to purchase a la carte (SMEs carte restaurant) in Thailand. Among consumers who have purchased and never buy a One-Way ANOVA showed that the Sig is 0.002, which is less than 0.05 means that the marketing mix, the decision to purchase a la carte (SMEs carte restaurant) in Thailand. Among consumers who have purchased and never buy. A different Accepted hypothesis relationship marketing mix, the decision to purchase a la carte (SMEs carte restaurant) in Thailand. Among consumers who have purchased and entrepreneurs. Is different from the study. The relationship between the marketing mix, the decision to purchase a la carte (SMEs carte restaurant) in Thailand. Among consumers who have purchased and entrepreneurs with One-Way ANOVA showed that the .158 Sig is 0.05, which means that the marketing mix, the decision to purchase a la carte (SMEs carte restaurant) in Thailand. Between consumers and entrepreneurs who bought no different. Which rejects the hypothesis

ผลลัพธ์ (อังกฤษ) 3:

.The purpose of this research is To compare the differences of the awareness about the importance of the marketing mix to the decision to buy a la carte (SMEs. La carte restaurant) in Phitsanulok province.To compare the differences of the awareness about the importance of the marketing mix to the decision to buy a la carte (SMEs. La carte restaurant) in Phitsanulok province. Between consumers who buy and entrepreneurs.(SMEs restaurant to order) in Phitsanulok province. Between consumers who purchase and entrepreneurs
.The sample in this study is the consumer and the pen around the University, radius 5 kilometers. These samples from the specifics. (Purposive Selection) and quota sampling (Quata Sampling).1:1: 1:
1. Consumers who buy a la carte 50 people
2.? The consumer never buy a la carte 50 people
3.? La carte restaurant operators 50 people (from 50 shops)
.Data were analyzed by statistical analysis SPSS statistical methods used include
.