Concepts and theories about behaviour and a tendency to repeat purchases.Repeat purchase behavior theoryAdun chatunngok, d.SC. (2546, 27-31) have discussed the decision-making process behaviour. First-time habits, shopping habits and repeat purchases.Behavioral decision making process consists of the following steps:Step 1 to t or foreseen to ranak Nakata is one step raroem the beginning of the decision-making process. Occurs when the person was born in a sense the difference between what consumers think of Visual conditions that fungi when compared with his wish that the compressor is drawing is specific is true at a certain time and then determine whether it is the demand that high priority enough t be interested in their.Aware of the importance of the source of the problem is a recurring demand up. Especially when the requirements related to the self image of the edge (Self – image) of a consumer. Incentives are likely to target or objective focuses on. Those who expect to be buyers may be attracted by many factors, such as good shape (Physical Fitness), or the desire to. There are also environmental influences affecting a person's vision problem. Other people might like to invite a child father. "My father sold the old car this fall, a new version arrived for it!" There is pressure on the neighbors to stay in shape in the story to us, as we have to overcome all this. It can be seen that the issue is a complex matter speculated as much.Step 2 the pursuit as a next step, news. About the pursuit of news from inside the memory to determine whether an item contains various styles of clear enough to make a purchase without having to pursue other news? If news does not have enough memory in typically will have to pursue from the external source.Step 3 evaluate the choice before you buy. Who will buy a bicycle bike check-up must be made in terms of the characteristics of the product and comparison with the standard or specification (Specification – specific features) and is used in evaluating alternative criteria (Criteria Evaluative) to compare the differences of such instruments and products. In other words, as a result of the criteria that we desire from purchasing and consumption and show off in the way that we like to do the same with the step. Alternative assessment, before the purchase is customizable and is influenced by personal differences and the influence of the environment.Step 4: buy usually occurs in a retail store. Maybe it's at home. However, there are important to employees with high dexterity.Steps 5 and 6 to the consumer and alternative assessment after the purchase. The anvil of two closely-binding. An interesting story is the satisfaction of consumers and maintain satisfied it.An interesting question is the "purchaser's expectation is to expect or not?" If the expectation is comparable to the product's operating result is satisfactory. But if the option is not selected, and the thought of seeing images that are better than the selected emblem, are satisfied, it may occur.Step 7 to deal with something useful. Consumers found an alternative way to dispose of the products or make it back intact or marketed over (Remarketing – used to market sales).
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