7Ps main concept for analyzing the strengths and weaknesses of goods and services in the areas of market factors, namely 7
Product - goods or services based on the needs of customers,
Price - the price of the Maw. The value that customers receive. Compared with other competing
Place - Distribution. Or channels of distribution. Which is determined by the volume of customer convenience and
Promotion - Promotion. To cause an incentive to purchase
People - knowledge. And the reliability of personnel
Physical Evidence - what appears to the eye, such as color, shape your customers shop. Etc.
Process - the process of managing the service. To make customer satisfaction. And loyalty in its
core 7P each Strength and Weakness can be both at the same time.
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