According to the industry study, only 22 percent of consumers have positive attitudes towards social advertising and eight per cent of the consumers that have been studied have a competing social networking site because of what they considered too much advertising. These concerns suggest a delicate balancing act in the social network advertising. On the one hand. The revenue that allows the Web site to survive is probably making an ads/too much commercialization in the form of advertising can Dim the appeal of social networking websites. Acceptance of the consumer in the form of positive attitudes, social advertising is the key to success, as well as advertising on social networking sites.
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