4. The analysis of the relationship between the satisfaction of shopping in the bazaar takhian TIA Chonburi and support factors. Found that the factors of the perception of food and food standards are positively associated with satisfaction in buying goods in the market, takhian TIA Bang Lamung province. In medium (r =. 521) and support factors. The label of the food safety certification agencies distribution panel. There is a positive relationship with satisfaction in buying goods in the market, บางละมุ takhian TIA District, province in low level (r =. 440) significant ตถิ consciousness 0.01.5. The consumer behavior, it was found that consumers buy goods market community showcase เตี้ยส่วนใหญ่ buy every other day, followed by buying the weekends. Goods purchased mainly fresh, such as pork, beef, chicken, seafood, followed by product type, fresh vegetables. And the food consumers to buy goods at the market during the early Monday to Friday. The second purchase in time as convenient.
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