Must have an understanding of the needs of consumers. Customer's needs can change over time, so. Adjustment in accordance with the change is considered an update, edit, and maintain a brand, consumers ' hearts and constantly need to understand the culture of a group of customers in each area with there and spot the differences of brand. It will help create a unique consumer or audience remember the item, brand, and, most importantly, the products and services under the brand. Must be in accordance with what the brand presentation. Consumers see amenable stance of the brand. When they have good experience from using the product or service will make the bond brand with more improved as customers.
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