Branding (Branding) a concise and easy to understand as possible, with two levels 1. (Positioning) = the market positioning of the product second. (Differentiation) = to make a difference in the feelings and emotions.
Branding (Branding) concise and easy to understand the most 2 levels 1. (Positioning) = positioning marketing of goods 2.? (Differentiation) = made the difference in feeling and emotion!