Kotler (2003:4), the marketing mix (the marketing mix) is a variable that can be controlled by means of marketing needs is a variable that can be controlled and the needs of the customer satisfaction.
Kotler (2003: 16) the marketing mix (marketing mix) is a variable that can be controlled by means of market needs is a variable that can be controlled. And meet the needs of customers satisfaction.
Kotler (2003: 16) marketing mix (Marketing Mix) variable that can control the marketing means to meet the demands the variable that can be controlled. The demand of the customer satisfaction.