Products that consumers can get from buying goods directly. Until satisfaction as expected.The service, because, the first, can be seen in the form of, feel, smell, sound, or hear the second is to blend in with the product or products. May not discriminate apart clearly.Core service.The development process of marketing communication plan to presuppose that require multiple forms of communication with the target continuously.The goal is to focus on creating of target behavior in accordance with the needs of the market, the brand communication to consumer. Know the products, which will lead to knowledge. Familiar and have confidence in the brand to any one brand.The heart is to stimulate consumer behavior, not just create a perception, recognition and acceptance.So IMC is communication for long-term incentive and continuously. The many forms, such as advertising, market directly, promotion and customer relationship management.
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