Store loyalty cards, or whatever, will be used to accumulate (e.g. stamps) with us. When we reached the points which he defined, it can lead to redemption of the prize, which may be free's shop.
I will give full rate, or what used to store (eg stamp) to us when we meet at the rate they set it can be exchanged for prizes. This could be free from the restaurant.
The shop will give rewards card or what used to accumulate (such as postage stamps) with us. When we accumulate points as he set can be fully redeem prizes. Which may be free from the shop.