1. the product (Product) is something which meet the needs and requirements of the human being is something that vendors must give to the customer, and the customer will receive the benefits and value of the product. Generally, the product is divided into two styles, is that the product may be tangible products that match.2. the price (Price) the value of products in the amount the customer will compare the value (Value) of the service (the Price) if the value of the services is higher than the price the customer decides to purchase it. Service pricing should be appropriate for the level of service and easy-to-recognize different levels of service.3. the distribution channel (Place) as the activities associated with the environment, in providing service to customers, which can affect the perception of the value and benefits of the proposed services, which must be considered in the location (Location), and to offer services (Channels).4. the marketing promotion (Promotion) is one of the important tools to communicate to users, with the purpose of informing the news or give birth, attitude and behavior. The use of the service and the marketing of rapport is key.5. the person (People) or employees (Employee) who rely on the selection, training, motivating, so be sure to have differences over competing as a pair. Relationship between the authorities, service providers and users of services of the organization. Officers must be able to have the attitude that you can respond to users. There is originality, ability to solve problems can create value to the organization.6. the creation and presentation of the physical characteristics (Physical Evidence and Presentation) are created and presented to the customer on the basis of physical characteristics to try to create the overall quality of both physical and thread to create value to the customer. Whether it's the dress completely clean. Negotiations must be polite, gentle and fast services, or other benefits that customers should receive.7. the process (Process) is an activity related to methodology and practice in the services offered to users to provide services correctly and make the service users '
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