Prices may be close to the same type of product on the market or less than if you want to usurp one or more customer base if you want to position the products, general product superior.
Prices are set as close to the same type in the market. Or less, if seeking to usurp the customer base. Or more if you want to position your product is superior to conventional products.
The price may be set close to the same type of goods in the market Or less, if want to snatch customer base Or more to product positioning over than general products