Personal factors that influence the decision-making process is important, including age, life cycle
, family, career, model, operating life and personality and concepts on their own
as follows:
1) old habits, the Dutch decision. purchase or consumption of the new kitchen will vary
according to how long they live,
2) life cycle. It can be divided into five phases over time to be young and
single phase into family life. Distance to the birth and raising children. Phase sons split the
family of the Nanny period ending life in each family during the ฏa the Gulf of family life, the
consumers will have patterns and habits, buying different
third) career of an individual. Everyone has some unique characteristics that make consuming to produce
products different from other professions
4) the personal income affects the ability of the individual with the
salary increase. Price increases in each mold that would encourage spending is
spending, but if prices increase too much, it makes buying slowed down or may result translated to a savings instead of
spending
five format). way of life Means living habits The cost and time
of each individual. Which is manifested in the following four dimensions. Dimensional retention attention on one
dimension and opinions.
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