Location of the coffee shop. If you are very good people have high purchasing power, and many people go through all the time. Pricing, to fit the existing conditions.
The location of the coffee shop If it is in a great location, people with high purchasing power. And more people all the time. Pricing is appropriate to the status quo.
The location of the coffee shop If in a very good location, people are buying high and there are a lot of people through all the time Pricing is suitable to the status quo