The plan targets both types should be used, because the short-term goal will result in long term goals and objectives must be consistent. The company should make a short before, if successful, it made the following long term.
The company plans to target the two types should be used for short-term goal is to have long-term goals. And goals must be consistent Companies should make short, if successful, would make the long run.
The company plans the goal should be to use both 2 types. Because the short-term goals have to be long-term goals. And the target must comply. The company should do first if successful short-term do long-term.