his study provides the first direct

his study provides the first direct evidence that the attractiveness of cigarette packaging is associated with susceptibility to smoke. Differences among the packaging styles highlight the influence of innovative and unique branding elements on adolescents’ future smoking intentions. Despite the marketing restrictions on advertising and POS displays, children continue to be influenced by tobacco companies through packaging design. The study helps explain why policymakers are keen to control this powerful type of marketing and why a number of countries are considering following Australia's lead and introducing plain packaging. Furthermore, it suggests that the European Commission's proposal to update the Tobacco Products Directive and include a ban on slim ‘lipstick type’ cigarette packs, to prevent such packs misleading consumers in respect to harm, appears warranted

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His study provides the first direct evidence that the attractiveness of cigarette packaging is associated with susceptibility. To smoke. Differences among the packaging styles highlight the influence of innovative and unique branding elements on adolescents. ' Future smoking intentions. Despite the marketing restrictions on advertising and, POS displaysChildren continue to be influenced by tobacco companies through packaging design. The study helps explain why policymakers. Are keen to control this powerful type of marketing and why a number of countries are considering following Australia s. ' Lead and introducing plain, Furthermore packaging.It suggests that the European Commission 's proposal to update the Tobacco Products Directive and include a ban on slim. 'lipstick type', cigarette packs to prevent such packs misleading consumers in respect to harm appears warranted,,