Develop and optimise online marketing initiatives to drive customer acquisition;
Improving the usability, design, content and conversion of the company website
Create and optimize targeted and custom landing pages and micro-sites;
Implement, analyse, and optimize organic and paid search engine marketing activities;
Implement and execute email campaigns to nurture leads and customers;
Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
Develop and manage content-based Social Networks and Blog Sites.
Review new technologies and keep the company at the forefront of developments in digital marketing.