The results of the study showed that the opinions of the market factors affecting decision making ใจเลือก shops materials of customers. In Bangkok in the overall level in was found that the average opinion the most is the product, followed by the process. Physical and presentation, promotion, the price place human solutions, respectively. In the part of the hypothesis of overall found. Gender, age, education, income, marital status, and the experience of trade. And marketing factors associated with behavior in purchasing materials of clients in the Bangkok metropolitan area. Significantly, especially in 0.05 behavior frequency on the purchase of materials, the amount of money that buy and purchase date.
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