Initially the brand Nike shoes have been manufactured goods category, which is used for playing sports, the athlete is being supported in the sale of goods, Nike is well known and can also create stability, in the eyes of consumers as well, but it still doesn't succeed. Nike adjusted strategy for new products is to make sports shoes, fashion shoes, which are made to become the focal point of the Nike brand, competitors, and with the quality of the brands that are suitable for both exercise and by fashion. Nike makes a more and more popular among the young and working age. Nike is one of the brands that are accepted by most international in the world.
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