To adjust to a new strategy by pulling the product under the brand name "ready-to-drink coffee. "Nescafe" coffee market ready to drink. The full review of this market, Nestle also includes changes in distribution and marketing of the products in a product group of the the beverage coffee. Do all management, distribution and marketing itself. This is because the production itself, inevitably, understand and get to know the consumer's needs and should be able to expand its sales and market share.
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