Marketers can choose to respond to the needs of our customers as well as partly because its market segment, a smaller market can recognize and value the needs of our customers.
Enabling marketers can meet the needs of customers as well, partially due to market segmentation, the market is smaller, it can identify the values and needs of customers better.
The marketers can choose to meet customer needs only some as well, due to market segmentation market smaller they can be. Employee value and customer needs better.