PEST analysis
, political
one. Laws and government regulations, such as the time control on the sale of alcoholic beverages at
second. The brewery has franchise system
3. By the year 2550, there is no definite direction in the
economic
one. Companies are closing down, unemployment is up
2. Loans from financial institutions more difficult
3. Employment levels and salaries has decreased because of the economic growth rate is not good enough for
fourth. The baht has appreciated
5. Index of Industrial Production Year 2550 Half the 4.9%
social
1. religion. Such as Buddhism during Lent to abstain from alcohol,
2. The current health-
third. Islam is not to drink alcohol
four. Lifestyle changes such as shortening the winter, consumers drink less
technology
first. Processes the look, taste is a factor in purchase
two. Technological developments in production in the next 3-5 years to adapt in a better way
3. The development of the renewable industry is improved, drink alcohol or younger than their non-alcoholic beer.
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