6. To stimulate brand awareness in
brand equity (Brand Equity) represents the value that exists. Famous brand Is a new product that represents a compromise battle. The allocation of space to put a better product. The perceived value The perceived quality And in terms of the promotion will result in consumer confusion. So marketers need to strengthen the brand. To add value And encourage brand loyalty of consumers treat consumers not to change the use of another brand. Value branded
products to create competitive advantages as follows:
1. Companies can reduce marketing costs because the known brand (Brand Awareness) and brand loyalty (Brand Loyalty)
2. company with liquidity to trade. Negotiate with vendors. And retailers because customers expect that the mediator will supply brand to sell
3. Companies to set prices higher than competitors. Because of the perceived brand quality, the higher seeded
4. Companies can extend the brand even more. The brand name can build highly reliable. The brand will allow the company to avoid price competition
, we are presented through popular communication tool used to stimulate the brand
marketing 1. Foster (Sponsorship Marketing)
- to provide scholarships to the children. The estate can be good, but losses in education
- to provide support to various sports associations. Or organizing sporting events
2. Promoted to aspire to marketing (Marketing PR)
- the money from the purchase of consumer ZEED SIM will be donated to the shelter autism
3. Event marketing (Event Marketing)
- The project to compete for money prizes
- to hold concerts. Institutions And teen centers such as shopping malls, markets, etc.
4. Exhibition (Trade Show)
- managed booth display or promote products
- activities are offered in every branch.
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