Marketing Strategy
1. Product Strategy
Extend product offering to promote varieties in apparel and lifestyle products as well as strengthen new brands to serve customers of all ages and types.
2. Sales Channel Strategy
2.1 Expand to sale channel nationwide to reach all customer
Mc Group sets its sale footprint target to cover all part of Thailand by increasing the number of free standing shops and points of sales in modern trade venues.
2.2 Expand to online channel
Mcshop Co.,Ltd, a subsidiary of Mc Group launched its online channel www.mcshop.co.th in June 2013 to expand to alternative sales channel to further reach customer.
Planning for operations
Mc group Owned by M & A to reduce the risk of relying on distributors abroad.
long term growth is to expand the market coverage in the AEC. And is planning to expand into Southeast Asia to cover all countries