The purpose of this research is to 1) to study the personal and behavioral factors associated with satisfaction in bangsaen Beach travel of Thai tourists and 2) to study the satisfaction in bangsaen Beach tour of Thai tourists. By studying the sample of 400 number of Thai tourists who use the questionnaire as a tool to collect information. The statistics used are the percentage values, average, and standard deviation, and to test the relationship between the behavior in bangsaen Beach tourism with satisfaction in Bang Saen Beach tourism with the least squares method. (Ordinary Least Squares: OLS) using the pre-packaged Eviews program using Linear function model.
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