The purpose of the research subject, an important factor that influences the buying decisions in the Chatuchak market of the general public to study the important factors that affect the decision to purchase in the Chatuchak market and study the behavior of the general public in buying goods in the Chatuchak market. The general public is that people come and buy items in the Chatuchak market, using a sample in this research the number 400, for example, by using a data store regardless of probability (Nonprobability Sampling) and use the sampling method by using an (Convenience Sampling) by brand.The botop, tools for collecting this research Analysis of the data. Using a complex statistical description (Descriptive Statics) average (Mean) per cent (the Percentage) and standard deviation (Standard Deviation) for a complex statistical test assumes lecture statistics (T-Test) analytical variance (One-Way ANOVA) is one way to recognize as a variable. The results showed that personal factors, including gender, age, education level, occupation, the average earnings per month. Best composition of marketing (4P's) Affect the buying decisions in the Chatuchak market of general public.
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