When the problem is the uncertainty in the mind of consumers takes more occurred. To live, but just general information about the company's research, it probably won't be affected that much. In fact, the company has a good database already exists in the company, but also adopt less. The information that the customer information is to purchase items in the store management or themselves. From these ideas as a starting point of the development of the concept of integrated marketing Outside-in is a rather general information analysis and assume that the customer wants? It back to the store the customer information from the urban behaviour of individual customers and bring them to the appropriate marketing activities for the customer list. The concept of CRM (Customer Relationship Marketing) is a concept from the renewing, that is making the market by bringing information from the outside is that customers who enough to come and do an analysis of the marketing activities to meet customer basis.
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