There are a lot more sporting events has been recognized as one of the destination's marketing strategy. Sports charities is the type of event that can be raised from local businesses and destination marketers is how to stimulate the flow of tourism, create and build word of mouth, but little research has been conducted in this area of research.Indicate the duration of stay in the destination group and element can affect the subsequent behavior of tourism. Therefore, visitors to push and pull on the motivation and their influence on the participants with a choice of race and mode of participation (as opposed to individual teams) has been evaluated as a method to develop this line of research incentives in support of others to show.Learn about endpoint identity and cycling that was projected of the choice events. Motivation and social identity that is associated with the expected mode of cycling participants take part. In addition, the featured among the incentives for the first time and repeat visitors. First-time visitors are motivated more than repeat visitors by the physical characteristics of the event and the opportunity to learn about the destination. On the other hand, repeat visitors are motivated more by identity bound to the cause, and the sport is in the hands of more than the first time visitors.
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