This article aims to introduce the book. "Creative, see" written by Sarah pink, the professor of the design and media ethnography at the Royal Melbourne Institute of technology. (Royal Melbourne.Of Technology) in Australia and is a professor of social and cultural analysis of Applied University ha file in the cut in Sweden. This book presents an overview of the The history of Ethnology theories.Knowledge of Ethnology and presentation, the ethnology This study is the path to social research, sophisticated and can implement it in 1 days.2010), so to get the quality and can reflect the culture pattern of behavior. And the truth of the ethnic groups, the researcher should have basic knowledge on how to collect data in several different ways.This book is useful for students and researchers interested in the study of Ethnology to guide in the preparation and select the format data to get information that can answer the question research and build.Creative knowledge reliably
.Key words: ethnography ethnography, ethnographic data collection
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