2.1.4 utility theory (Utility)
utility refers to the ability of a product or a trip to any kind of treatment to human needs. In explaining the utility theory to hypothesis is that the ability to treat or utility can be measured out as one unit, which depends on how we set it up, for example. When we are thirsty, we drink, we would be more comfortable. Measuring
the economic utility. Held that each water glass can give satisfaction or utility that draw out the unit, such as water glass, one utility of 10 units and a water glass, two utility of eight units of the utility of the products and services of one or more. less dependent on the demand for the product category. If at any moment we have a product that needs a lot when we get that kind of treatment.
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