Atmosphere factors in restaurants and word-of-mouth communication factors via electronic media (E-WOM) found that atmosphere factors in restaurants affect satisfaction in consuming Mala Hot Pot restaurants. In Hat Yai District Statistically significant at the 0.01 level.
The atmosphere and electronic communication factors (E-WOM) of the restaurant have found that: The atmosphere of the restaurant has affected the consumption satisfaction of the Hat Yai spicy hot pot restaurant, reaching 0.01.
The restaurant atmosphere factor and electronic word-of-mouth communication factor (E-WOM) show that the influence of restaurant atmosphere factor on the consumption satisfaction of hot pot restaurants in Datan District is significantly 0. 01