Facebook is popular in the modern society, and is also one of the channels in the communications from multiple channels. Because of its ease of use and can be connected to a variety of devices, Facebook can also purchase through selling goods over the Internet or an intranet. One part of the theory of consumer behavior research presented in using Facebook and the last part provides an analysis of the results and conclusions of the research. This research will provide valuable information of consumer behavior in using Facebook in Bangkok.
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