Evolution of marketing concepts can be organized into 5 characteristics as follows:1. concepts about production (focused on improving production, better and find a way to sell the most effective and consumers can purchase handy)2. an idea about the product (will need to improve and maintain the quality of products, beyond competitors at any time.)3. concept on sale (must find a way to communicate to consumers to accept and change behavior turned to buying products)4. the marketing concept (need to know the real needs of the target market and can supply products to meet your needs, for example, will need to be made to improve market research, best composition on the market to suit the target market)5. the concept of social marketing (will need to take into consideration the interests of the consumers of the company and of the society.)
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