Beer market 118,000 million baht 3 Segment 3 Leader
Economy: 87% of the market leaders is LEO's share of the Segment: 71%
Standard: 7% market leader Singha's share of the Segment: 94%
Premium: 6%, the market leader is Heineken has. share Segment: 85%
of the beer market Premium 8,500 million baht Heineken: 85% Sanmigel 10% Asahi 5%.
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