1. primary products (core product) refers to the basic benefit for the products that consumers will get purchased item directly until satisfaction as expected, such as consumer purchasing the clock to show the time or want to use for the consumer to buy a House for the shelter. 2. the actual product (actual product) refers to the characteristic shape of the part, product, or service offered to consumers, we see or feel. Actual product contains five important features. 2.1 quality (quality level), such as ice cream, a variety of delicious flavors, clean, safe, because public health certificate.2.2 characteristics or appearance, for example ice cream (features) have different aspects, such as a cup of sticks is a cartoon figure, which is box cones are packed in sachets and boxes with bright colors.2.3 design (style), such as ice cream, each flavor is delicious. Convenient for consumption.2.4 a name badge (brand name) products, such as firewalls, brand equity has known of the consumers. Easy to remember.2.5 packaging (packaging), such as is stored in a box with a light weight and a secure envelope. Better to keep cool and convenient to bring it back to consumers at home.3. products merger (augmented product) means a service or benefit that the buyer will receive alongside the purchase of goods, such as installation, maintenance or service after the purchase. Delivery Financing and warranty
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