Green goods and services market. Because consumption that consciousness (conscious consumer) that are part of the market (market segment) worth 2 trillion us dollars by means of health-conscious consumers, the subject and the body-solid strength. The environment. Self development. Sustainable living, and social justice. This kind of market, the first mention of the name Paul Ray sociology students (students cultural creativity: how 50 million people are changing the world, people). This type of product and service markets will be called healthy lifestyle and sustainability or a LOHAS (Lifestyle Of Healh and Sustainability – LOHAS) which estimates that this market in the United States are large, up to 2 trillion us dollars in 2005 by rail 41 million adults, or 19 percent of the adult population is all counted as LOHAS consumers (page 114), United States of America, including the Logan market HA in personal health. Green building, ecotourism, natural way of life, including apparel, from nature.
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