SWOT ANALYSIS STRENGTHS WEAKNESSES

SWOT ANALYSIS
STRENGTHS WEAKNESSES
Affordability of products Limited menu items
Well-established and long running company Markets are leaning toward
Long-term company values healthier foods
Loyal and strong customer base Heavy competition
Nationally known brand of donuts
Doughnut making theaters
Strong community relationships
"One-of-a-kind taste"
OPPORTUNITIES THREATS
Expansion into premium coffee lines Stiff competition from
several similar companies
Diversification of product offerings Healthier product
Expansion into a more global marketplace alternatives available
Co-branding opportunities I believe the healthier product alternative has hurt Krispy Kreme in some parts of the country. My wife and I lived in Oregon for several years and this type of product did not appeal to the people in Oregon They seem to live a healthier life style than mid-westerners. For example we never saw gravy in a restaurant until we returned to the Midwest
Based on the SWOT analysis I think Krispy Kreme's overall situation is good. I think they are in a position to continue successfully. It has a few threats and weaknesses and careful planning will minimize the potential problems in that area. They have several strengths and opportunities to work towards.

ผลลัพธ์ (อังกฤษ) 2:

SWOT ANALYSIS
strengths Weaknesses
Affordability of Products Limited menu items
Well-established and long running Company Markets are Leaning toward
Long-term Company values ​​healthier Foods
Loyal and strong customer Base Heavy Competition
Nationally Known Brand of donuts
Doughnut Making theaters
Strong Community relationships
"One-of. -a-Kind Taste "
threats OPPORTUNITIES
Expansion Into Coffee premium Lines Stiff Competition from
several similar companies
Diversification of product offerings Healthier product
Expansion Into a Global Marketplace Alternatives available more
Co-Branding opportunities I Believe Krispy Kreme Hurt has the healthier product Alternative in Some Parts. of the country. My wife and I lived in Oregon for several years and this type of product did not appeal to the people in Oregon They seem to live a healthier life style than mid-westerners. For example we Never Saw gravy in a Restaurant until we returned to the Midwest
Based on the SWOT Analysis Krispy Kreme's overall situation I Think is good. I think they are in a position to continue successfully. It has a few threats and weaknesses and careful planning will minimize the potential problems in that area. They have several strengths and opportunities to work towards.