Effectively manage the business of the OTOP, Kanchanaburi province in the production. This has influenced the statistical significance of the brand (β = 0.50) technology and facilities (β = 0.23) between the business and competitive conditions (β = 0.13), respectively. Factors that influence indirectly caused statistically significant. Resources available locally (β = 0.40), and the private and public (β = 0.12).
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