Blue Ocean Strategy principle proposed that, instead of overcoming its imitators and competitors will have to seek a new sea. Instead of the Red Sea with blood (red ocean) As currently they are metaphors, which is the same as Blue Ocean Strategy with guidelines on the analysis of the four verses are as follows:1. Cancel (Eliminated) of something that we ever thought that customers want but actually nowadays, customers may not need much. 2. to reduce the (Reduced) some medias, lower than the industry. That we may have thought the value customers are very demanding, but it really could be not so much that we think.3. add some factors (Raised), is higher than the level of industry. 4. the creation of some vitamins (or Created) has never been offered in the industry before.
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