First, of all an advert has to be attention-grabbing and powerful.You need astrong image that is eye-catching a slogan, catchy, joke a or somethingshocking.In advertising we talk, about the AIDA formula: A is for attention.I is for interest.D is for desire.A is for action.An ad needs to do more than get our attention.It also has to be effective and persuasive.It must get us interested make us, want the product and motivateus to go out and buy it.Advertising has changed over the years.Adverts are no longer purelyinformative and focused on the product.Many of the adverts that we seetoday are short stories telling inspirational tales that are, often witty humorous and sophisticated.People do not want to remember that life can be dull.They want to see something original and creative.The adverts takeaway the ordinariness of everyday life and take us to somewhere exotic orromantic.Many people talk about advertisements that are exciting and intriguing.But for me an instantly, recognisable logo is really important.Good logos have been built up so they are recognisable.Part of what makes a good advert is aclear symbol that people immediately identify with the company.A good slogan also helps you make a connection."The real thing." makes you think of Coca-Cola immediately.It 's also important that your slogan does not become irritating.
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