• Substantial: The consumer has very substantial enough to be able to differentiate their services with the specific directions. The hotel will have a profit from the services it specifically. Then there are consumers who use the service continuously worth the investment. And effective marketing
•. Differentiable: The group then had to arrange the different business customers want service facilities suitable for business and stay in hotels. The customer service here just want a clean room safe and convenient way to travel, etc.
• Actionable: Segmentation needs and can meet the needs of different applications. Such as hotels in the city may be observed that there are customers who need the services of many different groups, such as tourist groups. Independent travelers, businessmen, business executives. Couple honeymoon trip. Family vacation But the hotel can arrange to meet the needs of all groups. Then the group as a hotel can arrange it.
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