Promotional marketing budgets. Because the company's product is a convenience item. Need more marketing campaign to create a recognizable, but because the company's policy on advertising focused on drilling to reach target customers, people of all ages. Therefore, in order to create customer satisfaction in the products to consumers. Budgeting marketing campaign uses determined by the objective to achieve the marketing campaign by marketing plans that have been placed and the need to create consumer awareness of product BRAND AWARENESS to affect the image of the company and its products, and in the box.ี 2553 (2010) defined as advertising budget amount 50000 baht, accounted for 4.1% of the total sales, because drinking water is a convenience item is essential for life and help victims. Using budgets in a campaign that is quite high in order to create BRAND AWARENESS with consumers, as much as possible in order to reach customer groups as soon as possible and to get to know the product clearly.
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